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Earth, Wind & Hearth’s ‘September’ To Take pleasure in Enormous YouTube Features On Sept. 21

Share to fb Share to twitter Share to linkedin OAKLAND - DECEMBER 1: Maurice White performs with Earth, Wind and Hearth on the Oakland Coliseu...


OAKLAND – DECEMBER 1: Maurice White performs with Earth, Wind and Hearth on the Oakland Coliseum in Oakland, California – December 1, 1979 (Picture by Ed Perlstein/Redferns/Getty Pictures)

Do you bear in mind the 21st evening of September? When you’re an Earth, Wind & Hearth fan with even a passing data of the right way to navigate YouTube, the reply is a powerful “sure.”

The funk band’s infectious, date-specific anthem turns 40 this 12 months, and it continues to draw hordes of followers yearly. The official “September” music video has racked up greater than 226 million YouTube views, as viewership skyrockets each Sept. 21. On that date in 2017, the video earned greater than 797,000 views, a 286% enhance over its annual each day common.

“September” additionally sees an enormous spike in viewership at first of the month, for followers who simply can’t wait three extra weeks to take heed to the peppy funk basic. Greater than 447,000 individuals tuned in to the “September” video on Sept. 1, 2017, a 116% enhance over their annual each day common.

Rogers & Cowan PR

Earth, Wind & Hearth revolutionized funk and pop music with a string of multiplatinum albums within the 1970s, together with the chart-topping report That’s the Method of the World. Additionally they launched a slew of High 10 singles, together with “September,” which peaked at No. eight on the Billboard Scorching 100. Regardless of the music’s unbelievable longevity, it’s not the group’s largest hit. That distinction goes to “Shining Star,” which grew to become their solely chart-topper in 1975.

Even when “September” didn’t turn into Earth, Wind & Hearth’s largest hit in its heyday, it’s by far their hottest monitor on YouTube and streaming companies resembling Spotify, the place it’s earned greater than 355 million views. Taylor Swift additionally put her spin on the music again in April, which co-writer Allee Willis known as “as torpid as a drunk turtle dozing underneath a sunflower after ingesting a bottle of Valium” and stated “had all of the construct of a one-story motel.” Swift cowl or not, so long as the Gregorian calendar persists within the trendy world, there ought to all the time be loads of followers to recollect the evening immortalized by one in all funk’s best bands.

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